The Market Opportunity

The development marketplace is huge, growing rapidly and currently pricing itself out of the hands of all but the wealthy.

It’s a marketplace with only one product; Suburbia!

The nature of free trade dictates that, in such a market, the product will probably be over priced and under performing, which aptly describes suburban house stocks.

It is a model predicated on the ready availability of fossil fuels and is totally dependant on that supply. It is ripe for exploitation.

An alternative that is considerably more attractive, comfortable, convenient and affordable could expect to perform extremely well in that marketplace; ideally the future development model of choice.

Robust in any economy, this culturally flexible alternative could spread globally.

A rapidly growing earth, society and economic repair kit

There is a lot of damaged planet and a lot of people with no means of support; a very large market. The lifestyle only needs to be offered.

 

Links
http://www.natcap.org/

http://www.rmi.org/